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thedailywhat:

Behind The Scenes of the Day: Isabel B. from Toronto recently asked McDonald’s: “Why does your food look different in the advertising than what is in the store?”

The fast-food giant answered her question with this video from a commercial shoot.

[detour]

Regardless of your opinion of McD’s, this is interesting, not just because it shows how the differences occur, but that they’re quite happy to pull back the curtain like this.

Damn I’m hungry now.

  1. xx-rapunzel-xx reblogged this from thedailywhat
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  8. spajetty reblogged this from aslowmotiondream and added:
    I’M ENLIGHTENED
  9. aslowmotiondream reblogged this from leucocrystal and added:
    Food photography: why you so difficult?
  10. perkymcbadsuit reblogged this from leucocrystal and added:
    Fascinating!
  11. leucocrystal reblogged this from kindasleepy and added:
    Well… some are! And some aren’t. My father has been a commercial photographer (shooting for menus, product catalogs,...
  12. daniellego reblogged this from thedailywhat and added:
    Behind The Scenes of the Day: Isabel B. from Toronto recently asked McDonald’s: “Why does your food look different in...
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  19. lizabethbrooks reblogged this from themattsmith and added:
    I fucking love McDonalds.
  20. colourofyoursmile- reblogged this from thatzak
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  27. reckless-abandon reblogged this from thedailywhat and added:
    this was actually pretty interesting
  28. honeyedlife reblogged this from iamrealindsey
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  30. cola82 reblogged this from tweetthebirdy and added:
    …And then it ends up on photoshop disasters.;p
  31. tweetthebirdy reblogged this from abetterterre
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